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4 simple ways listing agents can improve presentation

Build a ‘presentation team’ and use them on every transaction Key Takeaways Effective presentation leads to higher offers and less time on the market — so it’s worth doing right. Develop a presentation team — stagers, photographers, graphic designers — and use their...
OUR BIGGEST PROBLEM IS ALSO OUR BIGGEST STRENGTH

OUR BIGGEST PROBLEM IS ALSO OUR BIGGEST STRENGTH

We all know that Boise is an amazing place. BUT… Our community, as strong as it is, has cracks.  Cracks will grow if you don’t get in front of them. There are thousands in this community who are forgotten, sick, abused, hungry and without hope because they fall into...

Is real estate a numbers game?

There’s more to business than “behind every no is a yes.” Key Takeaways The numbers game is based on repeatedly pestering your sphere for referrals and and chasing a high number of low quality leads. There’s a better way to attract new business — by building a...

Dealing with sellers who are in no hurry to sell

Success depends on having an open conversation about expectations Key Takeaways Some sellers have a firm price they want to achieve, even if it means their home stays listed for six months or longer. When sellers are not motivated to sell quickly, consider altering...

Listing appointment magic

Clients can’t resist a confident agent who listens and acts Key Takeaways Clients aren’t impressed by high-tech listing presentations — they’re impressed by agents who listen and respond. Ask questions. Take notes. Get started. Be prepared with specific, meaningful...

Can I be a ‘people person’ from my living room?

How to be an effective agent when you’re a homebody or introvert Key Takeaways The role of the real estate agent has shifted from information gatekeeper to problem-solver — and people skills are essential. Homebodies and introverts may be at a disadvantage because so...