The Supervillains of Real Estate - Part 2



One of the most notorious and cunning salespeople in real estate – this month, you’re introduced to Dr. Ego – watch your back…

The Supervillains of Real Estate
  

Last month I introduced you to The Cheetah,

one of the many Supervillains of Real Estate. If you remember, this Supervillain’s superpower is the power of pursuit. He is the one salesperson who can’t be outrun. He’s too fast. He doesn’t read or understand social cues. And no, he will never get the hint, no matter how many times you give it to him.

This month I will introduce you to another of the real estate Supervillains. This series of articles is, of course, meant to be fun and entertaining—but there is too much truth contained in these descriptions for them to be considered fiction.

As a consumer, it’s important to understand that many commissioned-based salespeople lack integrity. This is not news to you, but I think a lot of people underestimate the threat. Especially when the seduction of their promises weighs mightily on our desire for the promised outcome.

“Your home sold, guaranteed, for more money!” said in various ways, for whatever reason, leads homeowners to make stupid decisions that no responsible homeowner would ever make if, in fact, rational thought was involved.

And, specifically, there is one Supervillain of Real Estate who’s notorious for his over-promising ways. He hails from billboards and the glossy covered pages of The Real Estate Book, Newspaper, and other real estate publications. Dr. Ego, bluntly stated, is all about HIM.



Sigmund Freud once said, speaking of “Dr. Ego,” this is one race of people for whom psychoanalysis is of no use whatsoever. In his own omnipotent mind, he is the greatest, best, smartest, most knowledgeable, skilled expert that ever walked the planet.

This Supervillain is blissfully unaware of his shortcomings and weaknesses. However, as brilliant as this Supervillain believes he is, he’s quite easy to stump. He doesn’t even know the definition of the word “expert.” And, if you’d like to prove it to yourself, just ask him: “What makes you an expert? Why should I do business with you?” This is, after all, a plausible question that any homeowner might ask.

If you could see inside him, you’d notice he starts to sweat. He squirms and gets nervous… but, with blinded arrogance, he tells you everything about HIM, what makes HIM great—how HE’S a million-dollar producer, has sold more homes than any other agent, how HE’S been in real estate longer than any other agent, how HE’S the best negotiator, the most skilled marketer, the most brilliant tactician, how HE knows the real estate market and market trends better than anyone else. (He’ll probably even show you some beautifully designed graphs and charts about HIM.)

This Supervillain doesn’t understand it’s not about him. That it should be about YOU.
In addition, this Supervillain is the epitome of “fake it until you make it” and is always over-compensating. His car, probably leased, but it’s top of the line. Whatever the “in” car of the week is, according to I Can’t Afford It magazine.

But what makes this Supervillain so criminally dangerous is the fact his ego is more important to him than you are, or any real estate goal that you wish to achieve.

So when things go bad, and they often do—rather than risk damaging his ego or tarnishing it even the slightest bit (something Dr. Ego can’t live with or even admit is possible) this Supervillain will blame you. YOU overpriced your home. YOU didn’t accommodate showings. YOU didn’t follow his advice. YOU… YOU… YOU… It’s all your fault. And, if you examine this Supervillain’s hands, you’ll notice that his index finger is about 30 percent longer than all his others fingers, from a lifetime of out-stretched finger pointing.

This Supervillain is bipolar too. One day he’s your best friend. The next, he’s throwing you under the bus—so be careful with this one! With this Supervillain, trust me, you need to watch your own back—it’s imperative.

Dr. Ego is a team player, seemingly, and always has your back… right up until the point you need him most. Then, whatever is best for his ego takes priority. One moment he’s your confidant. The next, his knife, motivated by the pure size and importance of his ego, is six inches deep in your back.

Next month, I’ll share with you the character traits of another Supervillain who lives among us, causing homeowners horror stories.

In the meantime, stay smart. Do your homework. Protect yourself.

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Mike Turner is the CEO of Front Street Brokers and author of ‘The Value-Driven Approach to Sell Real Estate: a practical guide to protect yourself from real estate greed & bank an extra $30,000 by thinking like the great Warren Buffett.’ For a free copy of his book visit: